Brian says, “I passed your “Real Men of Genius” video to our radio station sales force this morning. It did not get one response. How do you get the sales folk to start caring more about the product?” Brian, you don’t get the sales force to care more about the product. If they are going …
RADIO ADVERTISING STRATEGY: Educating The Customer A radio station sales manager asked if I had any ideas for a relatively new client: a small, independently owned hardware store. Just one location, in the center of a small town. The store didn’t seem to have any obvious Unique Selling Propositions (lowest prices, free delivery, etc.). So …
“How much should I spend on radio advertising?” “How do I know I am getting the best radio advertising rates?” “What radio stations should I advertise on?” “What are good and bad radio advertising prices?” “How many spots should I air on a radio station?” Every day at Radio Lounge, we hear radio …