Discussion Topics covered in today’s LIVE home business bootcamp training.

Next LIVE Worldprofit Home Business Bootcamp Training: Friday May 4th, 2012 at 10 AM CT. Get a free Associate Membership at http://www.Worldprofit.com and see for yourself why Worldprofit is the #1 choice for online home business training and work at home programs.

George made some announcements about new developments at Worldprofit.

1. A new Associate video added to free Member area, so Associate Members can see all the ways they can earn commissions as a Worldprofit free Associate Member.

2. Great Paid Ad Resources just added to the Member area. For those Members who want recommendations for where to place paid ads, we’ve added a section to your member area now.
Look for this under left menu under ADVERTISING/TRAFFIC then select “GREAT PAID AD SOURCES”

3. New Member Sources.  Posted to the Member area is also a list of URL’s where new Sign ups have been generated. This is helpful in getting ideas for good places to promote.

4. Ebook Rebrander: This sales tool was just released and detailed discussion followed.

5. Facebook’s new feature added into the Member area so there is a LIVE feed of blog posts, and photos etc., that we post to our Facebook page.

Discussion Topics covered in today’s LIVE home business bootcamp training.

A. Managing passwords

B. Ebook Rebrander: This week Worldprofit released a new tool that allows Members to create a custom Ebook. Members can pick a cover, content for the ebook, and integrates YOUR links. The purpose of this tool is a lead generating and list building tool.  

C. Article Marketing Directory: We add unique articles to this area everyday. Currently there are over 500 articles and the purpose of these is to provide Members with constant copy that can be used in Ebooks, blogs, and for article marketing.

D. FastTrack. What it is and how leads are generated from this page advertising co-op.

E. Safelist Programs. What it is and how to use the recommended Safelist programs posted in the Member area.

F. Safe-Swaps.com What it is and how to benefit. 

G. The Money Makers Promo Kit: All Silver and Platinum VIP Members get access to the Money Makers Kit within the member area. These are products that we have hand-selected. Promote these using the sales aids provided to earn 100% commission. 

H. Twitter: Why you must use common sense when using Twitter for promotion.

I. Phishing Emails/Malware: What you must know, must do and NOT DO  so you don’t get caught by a phishing scheme, these are rampant and very dangerous.

Questions from participants: 

How to get people to buy my products?
How do I get my traffic injection that Worldprofit provides?
Where is the best place to promote my products?
Can I use my own custom website?

IMPORTANT NOTE for NEW Worldprofit Members:

If you are brand new to Worldprofit and feeling a little overwhelmed by the amount of information you have been provided, or the various terms being use, we urge you watch the BASIC TRAINING VIDEO. The basic training video covers terms you should know, the basics of our program and what you need to focus on to get on track to making money online with the Worldprofit system. Find this video in your Member area, on the TOP MENU select TRAINING then click on the link for the video that is marked as the MUST WATCH BEGINNER’S VIDEO. If you have any questions submit a Support form so we can also help you that way.

Thank you to each of you for participating in today’s LIVE interactive Home business bootcamp training.
We had lots of questions today and we encourage this. The LIVE training is the perfect opportunity to tap into George Kosch’s expertise and get direct instant answers with on-screen demonstration as relevant.

A few comments from today’s participants.

Tom  nice to hear your peaceful and friendly voice again. you are a perfect fit for what you do.
Minta: George, thanks for giving an excellent understanding of how to make my own Worldprofit  eBook stamped with my name on it.
Peter: it’s a jungle out there. Thanks George for leading us…
Arthur: Thank you George for the info!!
Tania: great… thanks
Barbara: Great stuff, George!  Thanks so much
Scott: Excellent Show!!!
Liz: Thank you George the new ebooks are fantastic
Vijian: Thank You George.It’s good training

The recording of today’s session will be posted later today to the Member area (under top menu TRAINING) for the convenience of those not able to attend the LIVE training.

Direct link: http://worldprofit.ca/videos/home-business-bootcamp-camp-training-april-20th-2012/

Next LIVE Worldprofit Home Business Bootcamp Training:  Friday April 27, 2012 at 10 AM CT.

Find out why Worldprofit is #1 choice for learning how to earn at home using proven strategies and reputable sources.
Get your free Associate Membership at http://www.worldprofit.com

What’s in Development:

Linda: thank you awesome George

More information on Worldprofit’s Home Business Training and Earn at Home Programs is at http://www.worldprofit.com 

We invite you to join us for a celebration honouring Dr. Jeffrey Lant.

When: Thursday March 22nd at 7:00 PM ET.

Where: Worldprofit Live Business Center at http://www.worldprofit.com

Who should come: YOU!

If you are a new Worldprofit Member and are wondering how to access these articles, here’s what to do.

1. In your member area, on the left menu, select MONEY MAKERS then click on ARTICLE MARKETING DIRECTORY. There are over 500 articles posted their for the EXCLUSIVE use of Worldprofit Silver and Platinum VIP Members. Use them on your blog, to post online, or to create a custom Ebook. Within that same section will also find the Article Publisher, and the new Article Ebook Creator.

2. Want to find out more on how YOU benefit from using these tools?
Come to the celebration on Thursday to learn more and plan to attend the LIVE Bootcamp Training with George Kosch on Friday March 23rd at 10 AM CT. Access at http://www.worldprofit.com

We hope to see you there!

To make it EASIER for you to GROW your own email marketing list – effectively and legitimately – we have done something for Worldprofit Members that you’re going to be excited about.
 
AWebber and Get Response are TWO excellent email marketing service providers that Worldprofit has been recommending for some time. NOW we have made it easier for our Members to build your lists by integrating these two companies into what we offer Worldprofit Members.
 
Now when you sign up Worldprofit Associates using the Landing Pages you can also EASILY increase your sign ups for your AWebber and / or Get Response lists. You are accomplishing TWO important money-making tasks – signing up Associates AND at the same time building your email marketing lists! Remember, at Worldprofit we are teaching you YOU how to earn from multiple streams of income, and GROWING your email marketing list helps you do this. The bigger your list the more prospective buyers you have for whatever you are selling.

If you have an account in Awebber and / or Get Response here are the advantages that Worldprofit Members enjoy with this new enhancement.
 
Advantages:
 
- If you have an AWebber account and/ or a Get Response you can ADD signs ups to your Landing Pages – it’s EASY! – Both companies have extremely high delivery rates – AWESOME! – Your marketing efforts are instantly far more powerful because when you promote your Landing Page(s) you give prospects the option to signup on to your other lists too!
 
If you don’t currently have account(s) at Awebber or Get Response, don’t worry you can still sign up and get started using this new Worldprofit integration to the Landing Pages.
 
What you should do now:

Worldprofit Bootcamp Instructor, George Kosch has created a brief HOW-TO Training Video to provide you with all the details so YOU can benefit from this NOW. Watch this video then you can get started. Access the video and get more details in your Worldprofit Member area under the LEFT menu under ADVERTISING/TRAFFIC select AD EXAMPLES.

We encourage you to ALSO attend the Feb 24th, 2012 Bootcamp Training at 10 AM CT as George Kosch will be discussing this and helping you understand the power of lists and this new feature. As always if Members have any questions about this new feature, simply submit a Support Request Form so our Support Team can provide you with assistance.
 
About Worldprofit: Worldprofit, Inc., provides a wide range of online services for small and-home based businesses including a weekly Home Business Bootcamp. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Details at http://www.worldprofit.com

Author’s program note. In 1962 one of the grandest American musicals hit the cinemas of the Great Republic. It was Meredith Wilson’s “The Music Man”… and we got up and marched as we heard its effervescent score. No high fallutin’ Eye-talian music you had to scratch your head about, understanding hardly a word.

No, this was Iowa music, Kansas music, music every last citizen of Tennessee and Oklahoma could understand, every last word. As for the star, insinuating Robert Preston; we all knew someone like him… scamp, con man, plausible trickster redeemed by the love of a good woman.

Oh, yes, “The Music Man” was something we could get our teeth into… which is why, a mere lad, I was set the onerous task of mastering its “76 Trombones” on the piano; for the next school recital. Anyone but a doting mother and her unctuous piano teacher, who had wife and children (and, I always thought, a bit of a drinking problem) to support would have looked at me on that concrete piano bench (or so it seemed) and blurted out the first words that came to mind: “He stinks!” But those words were not heard until…

… the day of the school recital.

Kids good got up and did their bit… that didn’t take so long, since there weren’t so many of them… and it was obvious which ones had worked hard and deserved the top prizes.

Then kids, carefully turned out in best bib and tucker, got up and did their mediocre bit. A large chunk of my classmates found themselves in this category; having done some work, but not enough to reap the blue ribbons that said “First Prize”. They got the red ribbons… just good enough to assuage anxious parents.

Finally, there were the kids who had to be pushed — umbrella ferule in the small of their back — to get up and recite… or dance… or play an uncooperative instrument. And I — and my ragged rendition of “76 Trombones” — was in this group… stinkers all. But awarded notwithstanding an Honorable Mention and a few seconds of rousing, possibly even sincere applause, lead by mothers who would never admit — much less on school recital day — their little Hannah, Billie and Mike were anything other than paragons; “most likely to succeed” tattooed on their foreheads.

Privately, however, even some of the mothers gave vent to the truth; being Midwestern they just couldn’t help themselves…. “They stink!” I heard them say… and then “Jeffrey stinks!”

And so truth came to River City. Truth, embarrassment, red-faced humiliation… which could not be assuaged by any white ribbon that said Honorable Mention. It all poured out now; how I was horrid… tone deaf… rhythm challenged… note oblivious… absolutely hopeless…. hot words that caused my little brother (who had a lifetime of Jeffrey plaudits to work through) to dance with glee… “Ol’ Jeffrey stinks.” On this day of days he just couldn’t say it enough and knew a profound happiness long deferred. He talks about it to this very day.

I was 15, I was humiliated, I was determined this would not be the end of the story… …. and that’s why I won the next recital prize fair and square… because I was resolved, and fiercely too, that “Jeffrey stinks” would not be the last word on this subject…

… In other words, from abashment and humiliation came triumph and reward. So it worked for me on the grave matter of the school piano recital and so it is about to work for you in your business. For I am about to urge that all your business failures, slothful habits, egregious errors, failure to achieve significant results; that all of these, things which have placed you well and truly amongst the stinkers… be brought out… and publicized to the world; thereby ensuring that your humiliation be thorough and detailed…

Why?

So that you will do everything needful, yes move heaven and earth, to ensure you are never, ever in that shocking place again, your dunce cap retired, your name no more ridiculed but revered, honored and extolled, which is the only way it should be.

Consider how you did “business” yesterday, the day before, the day before that…

Have you done the necessary to profit? Did you get up early to handle all aspects of your prospect-generating machine? Did you generate prospects? Follow up (and especially telephone) prospects? Did you make offers, improve offers, and improve these offers again until you had a deal and the money that accompanies it? If so, you made money… and have every right to be happy with yourself… for you are a true and faithful business impresario and you deserve every penny and every compliment you got.

You did get that profit and those compliments, didn’t you? Well, didn’t you? If not, it’s time for an alternative approach to the business of helping you succeed in business. It’s time for the motivating Failure Awards, a kick in the pants like no other.

Imagine the following scenario. You wake up tomorrow, go to your website, and see emblazoned across it these words

“You have just been dishonored with the

BIG-TIME LOSER OF THE DAY PRIZE.

Trustees of the foundation have selected you because you didn’t do one darn thing yesterday, absolutely nothing, to make money, generate leads, work with leads, make offers, close deals and build your business.

Yep, you are on the bottom of the heap, no money in the till and none expected or possible, until you change the way you do ‘business’ so that you can profit from it.

Then you see a picture of yourself festooned with mulish ears… with a caption that says simply

LOSER OF THE DAY… (then the date).”

Your reaction?

How will you feel when you see this? I’ll tell you, you’ll fly into an unparalleled rage… condemning everyone… everyone, that is, except the one person whose lack of constructive endeavors got you there in the first place: that would be you!

Your lack of effort got you this (boobie) prize. It’s only your constructive efforts that can get you out.

But will you make them?

In my humble opinion you will do so faster, with more energy and determination if you publish the unpalatable truth, shining full, unyielding light on the success you didn’t get, letting the world see your inadequacies. You will hate this situation and rightly so, for being amongst such a passel of losers is humiliating indeed.

That’s why you should award yourself this egregious and sick-making award… and spend the rest of this day and every day doing what is necessary to expunge it and reap the substantial benefits which you’ll get when you do.

Now go to any search engine. Play “76 trombones” and get in the mood for success, joy, and many happy returns of the day, a day where failure is just a word in the dictionary.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Details at worldprofit.com

Author’s program note. I doubt that the subject of today’s article is familiar with the celebrated English novelist E.M. Forster, but he ought to be. Foster’s famous aphorism “Only connect” is the basis for what is already one of the greatest fortunes in the history of the world. Only connect… and the world is your oyster, all the oysters and all the pearls within them, too.

For what is the secret to the vast Zuckerberg fortune but an understanding that people need people, crave connection with them, need togetherness and a place to hang out. And so today I have selected as the incidental music for this article, the song made famous by Barbra Streisand (1964), “People”, composed by Jule Styne; lyrics by Bob Merrill.

Go now to any search engine and listen to that soaring Streisand sound. Forster got it… Streisand got it… and now Zuckerberg has enabled everyone in the world to get it, for no one more than he, in the entire history of mankind, has connected more people than he has, as effortlessly as he has. And that is both good and not good… as we shall see.

Meet Mark Zuckerberg.

Whether you are familiar with Mark Zuckerberg depends to a considerable extent on your age and Internet savvy. The greater the one, the less the other, the more this soon to be iconic name will be unknown… and that, of course, means you’re the oldest of fogies… and must instantly make amends. I intend to make that very easy for you.

Zuckerberg was born on May 14, 1984 in a “Leave It to Beaver” town with the quintessential name of Dobbs Ferry, New York. His life consisted of the very best and most appealing of what suburban life in the Great Republic offers; his father a dentist, his mother (before the birth of her four children), a psychiatrist. His was a loving, close-knit family that valued the most important thing of all: education, and made sure Mark got the best.

He was a prodigy from his earliest days; spurred on by his parents, who supplied tutorial assistance for this gifted boy, who seemed to know from conception that computers were his destiny, as they were for the world. He was sent to one of the Great Republic’s most celebrated prep schools, Phillips Exeter Academy, where he captained the school’s fencing team. Then, like so many of his gifted classmates, he made the expected move to Harvard… There in his now famous dorm room, right across the street from where I am writing, he began the steps that would not only make him one of history’s wealthiest people… Croesus and Midas being pikers by comparison… but a social innovator of literally cosmic significance.

But all that is hindsight. At Harvard, Zuckerberg with his boyish grin that won’t quit, danced administrators a merry measure. Harvard is famous for dealing with exceptional students; they are there, after all, precisely because they are exceptional… and, as often, difficult… as they try the patience of lesser deans charged with riding genius with a deft hand… and a recognition that these students will in due course rule the Great Republic and many other nations, its businesses and nonprofit organizations of every kind, and one tech enterprise after another. Future success — and generous donations to Harvard — must never be forgotten… and never are.

Zuckerberg, hacking meister.

Harvard was, of course, familiar with young men of technical brilliance for whom The World’s Greatest University, though undoubtedly an honor, moved just too slow. Quick, can you say Bill Gates?

Zuckerberg was impatient with things others deemed appropriate and suitable for him; a common Harvard malady. He had a sense, growing clearer by the day, of what he wanted, and it wasn’t writing term papers on recherche’ subjects minutes before they were due.

No, he wanted a career on the Internet, something his young generation “got” which was (and to a considerable extent still is) terra incognita to its woefully clueless parents. Not to put too fine a point on it, he spent his time at Harvard inventing what every red- blooded boy wants: a simple, effortless, infallible way to pick up chicks (and their hunky male equivalents.) And there was the Internet, universal, revolutionary, exhilarating right before him…. How could this force be put to work assisting the massive energies of “the urge to merge,” the most powerful drive in the lives of everyone on this planet, especially adolescents pulsating with untrammeled desire…

Mark, a recognized “go-to” guy at Harvard for solving computer problems, first invented something scholastically useful: “CourseMatch” which gave students absolutely candid (and hence often abashing to instructors) reviews of all courses and professors. It was an instant, irreverent hit…

Then, he invented Facemash, which matched pictures of two students, asking teen-aged connoisseurs to deliver comments on the various merits (and demerits) of each. Needless to say, comments were often rude, crude, hurtful… and funny. Harvard stepped in and killed this enterprise as “inappropriate”. And chastised Zuckerberg, who, to get the personal information Facemash required, hacked into protected areas of Harvard’s sensitive and strictly private computer network. Its popularity was undoubted — 22,000 photo-views in its first four hours alone. But what was equally undoubted was Zuckerberg’s blatant disregard of privacy and misuse of other people’s data, issues which will always be part and parcel of his business life and fortune.

Facebook.

In February, 2004 Zuckerberg launched “Thefacebook” at www.thefacebook.com All hell broke loose amongst Zuckerberg’s classmates — Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra — who complained he was using their ideas. They sued, got a settlement and for the rest of their lives — no matter how successful they may well be — will always be overshadowed by Zuckerberg, and no matter how many bucks they settled for… It Will Never Be Enough. Just as the hapless owner of the domain name facebook.com probably says, getting a mere $200,000 for a name that is now worth untold riches. But it is in the nature of entrepreneurs to see things others don’t and reap an avalanche of benefits as a result… and, why not? For after all they shouldered all the risks which are real enough and daunting.

Young, richer than rich, the apple of Wall Street’s eye.

Mark Zuckerberg is now not merely a role model to every young techie just out of rompers, but a titan amongst plutocrats, whom he can now buy and sell. He is said to be quiet, unassuming, polite, never flaunting his fabulous wealth. But his may be the technical equivalent of “The Portrait of Dorian Gray.” We shall just have to wait and see.

As for Zuckerberg, he should be reminded of the aphorism by Satchel Paige, “Don’t look back. Something may be gaining on you.” Because you can bet on it, Zuckerberg and the wealth of Facebook with over 800,000,000 members, one-third of all the Internet’s ad revenues, and a mailing list worth billions and billions more, is now the target…

With the Initial Public Offering for Facebook stock coming very soon, this month, Zuckerberg has other things on his mind, like what’s a young man, just 27 years old, to do with 28 billion dollars, give or take a buck? There aren’t enough things on our tired old planet to purchase… as he’ll soon find out.

But while he’s wondering how many zeroes there are in all those billions, he should never stop focusing on how to improve his corporate baby, for he must tend its cornucopia of information with strict regards for privacy, and he has a bad record here. He must root out the millions of underaged users (13 being the threshold) and urge them, with all due respect, to do more with their lives then develop oversized posteriors clicking computer keys.

He must urge all members to tell the truth (to be barred if they do not), for the “Veritas” (truth) he learned at Harvard is in lamentable short supply online, with Facebook members amongst the worst offenders…. Finally, he must work assiduously with all law enforcement personnel for Facebook is a haven for every human vice and malefactor on Earth. Use some of your mind-boggling fortune to preserve what is best about Facebook where happy serendipity is a constant occurrence and must remain so.

** We invite you to post your comments to this article below.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Details at worldprofit.com

Author’s program note. Here is the most important four-letter word in the entire English language: home. It conjures up and is connected to every element of the well-lived life: spouse, family, peace, comfort, security. Nothing can match its importance, nothing can duplicate its significance. Nothing is more powerful than our memories of home and their enduring pull, always tugging at our heart strings. Home and its rhythms, its well remembered aspects, its secrets, its traditions, its confidences, its ways so well known and carefully maintained… these have a power over us that never fails, never pales, never wavers, never diminishes, and are always clear, fresh, joyful, unforgettable, bittersweet, haunting, the sweetest memories of our entire life.

This is an article on the moment that comes to each of us… when this home, our very special, irreplaceable place, must be given up because its proprietors can no longer maintain it, now needing particular care themselves. This is an article about a moment poignant, sad, dreadful, irrevocable. It is about the people who take this step first, our parents… then about their children, us, who will trod the difficult road, too, but not yet… and what they must do today, a day of emotional turmoil, distress, a day for which all preparation is inadequate.

For this article I have selected the song “My Old Kentucky Home” (1852) by America’s first great composer, Stephen Foster. It is one of the most wistful, longing songs of our country… and whenever one hears it one thinks, and tearful too, of one’s own home, now gone, far away, never to be replaced, always to be remembered, the more so as the destination you are now going to can never be a home like the one left behind. Go now to any search engine. Find and play it at once. It is the perfect accompaniment to this article.

The call.

The call we all fear, cannot bear thinking about, but must think about — comes the day our aging parents first consider assisted living, whether outwardly calm and willing, or fighting the hopeless battle to avoid this fate, roiled by turbulent emotions deep within, so clearly visible without.

Assisted living.

The words “assisted living” are two of the most frightening and disturbing in our language. It is easy to see why. Assisted living is mostly the province of the retired, the ill, the aging, geriatric survivors of better times. As such it is a venue to be put off and avoided whenever possible, for as long as possible; as much so as if each assisted living facility had posted at its front door this immemorial admonition from Dante’s “Inferno”: “Abandon all hope ye who enter here.”

Such institutions are perceived as the final way station before cosmic extinction; the place one enters unhappy, angry, misunderstood, and which one leaves dead; the place for the irremediably old, those who are past it, marginal, unconsidered, beyond the care and concern of anyone other than those paid to care and be concerned; lonely people of the Eleanor Rigby variety.

All of life…

Assisted living, with its implied inadequacies and dependence, is always and often indignantly compared to the joy of independent living, where you do what you want, when you want, with whom you want, in just the way you want; in other words the kind of living each of us desires, insists upon, and does everything possible to maintain. Assisted living, of course, is widely perceived as the antithesis of the desired independent living.

But this is wrong.

ALL living is assisted living. For unless you are rabidly antisocial and determined to remain that way, alone, isolated, happy and contented in your aloneness, you are assisted — every single day — by people whose aim is to make you reasonably happy, reasonably content, and reasonably comfortable. Thus, in truth, when one moves from living regarded as independent to living regarded as assisted, one is evolving from one kind of care to another kind of care; one is tweaking circumstances the better to ensure the maximum continuation of your desired life style. One is not undergoing metamorphosis, but comparative and necessary improvement.

Sadly, most people undergoing this process are unable to see this, or at least to state it to guilt-ridden relatives who are thus distressed by the painful thought that Aunt Martha is being cast off rather than moved to an appropriate level of care, concern, and consideration. Most assisted living facilities these days resemble college campuses or resorts; they know the grief, anger, recriminations and distress which new residents bring and work hard to create an atmosphere that is at once attractive, even beautiful; livable, practical, and serene, factors which soothe the guilt of those recommending assisted living to those near and dear but are often dismissed as inadequate or unimportant by those being recommended into the facility.

Receiving the intelligence.

Twice in my life, so far, have I been a participant to greater or lesser degree, in conversations surrounding the movement of one near and beloved to assisted living. The first such conversations involved my mother; the second set involved my father. These conversations could hardly have been less similar — or more instructive about the principals involved and affected.

My mother, student of Dylan Thomas that she was, did not, nor could not, go gentle into this good night. She raged, raged against what she was sure was the dying of the light. Despite weakening health and the myriad of problems stemming therefrom my mother fought hard, strenuously, vociferously, painfully against the notion of “incarceration” in an assisted living facility, thereby branded as penal institution, not comfortable necessity. Her transition from living deemed independent to living deemed assisted was therefore protracted, painful, packed with imprecations, denigrations, accusations, maledictions which made Emile Zola’s famous declaration “J’accuse” look sniveling.

My father handled the matter entirely different… and I suspect this was partly because he will have with him his wife Ellie; to be alone at life’s end is painful; to be partnered with a loved mate lessons the pain while increasing the means to combat and to live with it.

Sad, wistful, practical, accepting.

When my father called yesterday to inform me that he and Ellie had made arrangements to share their dwindling, most precious days together in assisted living, I felt a lump in my throat. He extolled the grounds, their private apartment, the food, the friendly residents… but whether he believed all this as stated or was just trying out what would become the stock reason or their move, I cannot say… for I was reflecting on a few words that he had said.

Entering the dining room where they would find their daily meals, he was surprised to find it peopled with the old, feeble, and infirm. Could this be he at 86, Ellie at 87? Or had some mistake occurred? She, knowing how difficult it had to be for him to transform his independent life to one “assisted”, took his hand and reassured him that no mistake was made; they were in the right place, which he would soon know, if he did not know already. And thus these proud, fiercely independent souls, more used to assisting others than being assisted, move into the next phase of their lives, together, facts faced, practical decisions made, gently, calmly, with love and care. And I admired my father so, not merely as son to father, but as man to man. For he faced the difficult, the fearful, the unpalatable, with grace, quietude, reserve, with good judgement, good humor, and a good wife, well stocked and ready for the journey ahead… which they will travel similarly and with kindness, above all with kindless and the help of those glad to assist them, and with kindness too.

** We invite you to post your comments to this article.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Details at worldprofit.com

Author’s program note. In 1894 Captain Alfred Dreyfus, artillery captain for the General Staff of France, was charged with treason and espionage… thereby inaugurating one of the most outrageous and ignoble events in the entire history of France.

It was a story of lies… but not by Dreyfus.

It was the story of evidence made up… evidence tampered with… evidence destroyed… but not by Dreyfus.

It was the story of grave injustice… deliberately done and with malice… but not by Dreyfus.

It was the story of a man attacked, mauled, censored, imprisoned, humiliated, villified because of his religion… but not by Dreyfus.

And above all it is the story of how one man with brilliant, slashing language changed the entire debate… securing at long last freedom, restitution and justice for Dreyfus.

This man was celebrated novelist Emile Zola who took just two words and transformed them into the most powerful weapon on earth… two words that galvanized a nation, securing the attention and support of the good people of France who, because of Zola, were outraged by the terrible and enduring blot on the honor of France… and who joined their voices to his in the service of truth.

J’accuse!

These are the words — I accuse — which by making the outrages clear — began the healing process that saved France from ignominy and redeemed her. Now I intend to use the great model created by Zola and to save you from business ignominy… to redeem you… and enable you to profit online… for you have been doing everything possible to fail… and little or nothing to succeed.

To help you on your way I have selected the soaring 1937 score Max Steiner wrote for the Best Picture of the Year; “The Life of Emile Zola” starring Paul Muni. Such grand music must enable success… so go to any search engine now and play it. We are ready to begin the transforming process that starts with “I accuse…” and ends with “I salute…”, wafted on our way by the grandeur of Steiner’s composition.

I accuse you of not understanding what business is… of understanding that business is now and always will be about two things and two things only: the generation of prospect leads… and following up with each and every one of these leads to make offers and close business.

I accuse you of engaging in endless trivia every day, focusing on anything and everything instead of generating prospects… and calling these prospects, to work with them and begin the development of the business relationships necessary to secure success.

I accuse you of trying to run a business solely by email… trying that is to motivate people to buy without doing the most important thing to profit: picking up the phone, calling prospects, engaging prospects, building relations with prospects.

I accuse you of sloth, laziness, of sitting around and waiting for success, instead of doing what is necessary — everything that’s necessary — to build the business you say you want… but for which there is absolutely no evidence that you have ever done on its behalf any meaningful thing at all.

I accuse you of the sin of inertia… of waiting, waiting, waiting, for, what?, a sign from Heaven, an email from God? I accuse you of not knowing what needs to be done, of not educating yourself so that you know how to do it, and not doing the least thing to secure your success.

I accuse you of spending more time gossiping on the phone with people who cannot make you richer (your best friend, your bowling buddies, the chick you met bar hopping last week) instead of using the phone to do what it does so well… connecting with the people who can buy from you, buy now, and make you money every single day.

I accuse you of trying to build your online business alone, all by yourself, when all the evidence says this is not possible, is absolutely impossible, because there is too much to do…too many things to master… and insufficient time to learn them, then do them. You need a team… and you need it at once.

I accuse you of the sin of talking about success far more than doing the necessary deeds and actions that ensure success. You have become, thereby, a specialist in the endless rhetoric and bombastic language of success, while achieving nothing. It is time, therefore, past time, to cease and censure the flatulent babble and get on with the doing.

I accuse you of not staying at your post every day until you have achieved the financial objective you have set for yourself for this day, focusing, persisting until you have achieved this goal… every penny of this goal.

I accuse you of coddling yourself, of a too prompt tendency to forgive your inadequacies, overlook the negatives, whitewash your poor performances, rationalize your failings, pooh pooh each and every peccadillo, extol too greatly minor triumphs instead of pushing on to make the insignificant significant.

The words used by Zola to end his famous declamation to French president Felix Faure, January 13, 1898:

“I have but one passion: to enlighten those who have been kept in the dark, in the name of humanity which has suffered too much and is entitled to happiness. My fiery protest is simply the cry of my very soul.”

I couldn’t say it better myself, so won’t try. Zola’s letter changed the world… my hope is that this changes yours.

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About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Details at worldprofit.com