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We are living in an era where letters have been replaced by emails, birthday cards by digital cards and where we stay up to date with our friends and families by checking out their social network pages!

As a professional in any industry, it is therefore to keep up with the ever changing trends. This even includes the way you market your business! A couple of years ago the only to market your business was by means of very expensive newspaper and magazine advertisements. There was not really a way to measure the success rate of your advert. You can’t be guaranteed that a magazine with a readership of 100 000 meant that 100 000 people actually paid attention to your advert!

Email marketing, if used correctly, can be a very effective tool for marketing your business.

How many times have you booked a family holiday because the very inviting email landed in your inbox? How else would you have known that your favourite grocery store has extended their shopping hours so that you can finally do your shopping after work? And how many of us can say that we have never smiled because of a silly joke that also happened to find its way to our inbox?

When using email marketing, it is important to supply information that would benefit your readers.

Keep in mind that there is a difference between email marketing and flooding peoples’ email servers with irrelevant (and very irritating!) junk emails. It is therefore vitally important that your emails are sent to the correct target market. If you are a supplier in the building industry, you would agree that a teenager only interested in nail polish and loud music, will delete your message without looking at it. However, this same teenager would grab a wallet and call a taxi if the email was about a sale at the hippest clothing store in the city!

How to you build up your email marketing database?

Do you pay for an illegal mailing list with 100 000 subscribers and hope that no one sues you in the process? Please don’t follow this route, as it might have serious repercussions for your business. People are getting tired of receiving unwanted emails and are starting to take action against unsolicited emails. The easiest way is by means of a newsletter signup box on your website. If a visitor on your site is interested in what you offer, they would sign up to the newsletter to receive interesting articles, product information, special offers etc. If you’re in the retail industry for example, why not ask your clients to complete a short client information form when paying for their merchandise? You can then also keep them up to date with interesting information – just make sure it is relevant to what they signed up for!

Email marketing is not only easy to use, it is also very affordable.

The last thing to remember is: If you don’t have anything to say. don’t say it! Don’t send out meaningless emails which really does not say anything – your emails must be striking and to the point. otherwise your next messages might just be forwarded to the junk email folder.

Formore information about email marketing, go to http://www.3waymarketing.co.za