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What is Anchor Text and How It Works

September 7, 2010 | Author: | Posted in Business for Sale

Anchor text is a text that is clickable. When you click on an anchor text, it will redirect to another page.  The text offers information about the page which the visitor will be redirected to when he clicks on it. The links can point to an internal page or external page. The anchor text improve the navigation of your website,. By creating anchor text, the visitors just have to click on it when he is curious to find out more information about it.

The anchor text should be descriptive. It should give the visitor a basic idea of what the page is all about. You should avoid using generic word in the anchor text. Example of generic terms that people often use in creating anchor text includes page, article and etc. Texts that are not relevant should not be used. If the text is off topic, people will be confused about where the anchor link is pointing to. Using off topic anchor text will cause confusion to the search engine as well. The search engine will rank your page lower if you use irrelevant text. The page URL cannot be used as anchor text. Your visitors will regard you as unprofessional if you use the page URL as the anchor text.

Webmasters must use concise anchor text. The anchor text should contain 1 – 5 words. It should not be too long because it is not a sentence. The anchor text is suppose to be a keyword. Examples of lengthy anchor text is a long sentence or short paragraph. CSS and text styling in anchor text should be avoided. Using text styling in anchor text will cause the visitors to become distracted. When the visitor is distracted, he is likely not to click on the anchor link.

The anchor text should not be excessively filled with keywords. It is best that you include only one keyword in the anchor text. Filling the anchor text with too many keywords will cause the search engine to penalize you.

Besides the anchor text, you should use heading tags to optimize the content. Heading tags are used to present the subheaders in the content. It allow the visitor to easily read the content on the site. The heading tags will cause the subheader to appear in bigger size and bolded. You use multiple heading tags to create a hierarchical structure for the content on your site. The heading tags will should include the main keywords that you aim for the page. By including the main keywords in your heading tag, you will be able to easily rank for them in the search result. Using the heading tags will place emphasis on the keyword.

Using heading tags in the content is just like writing an outline. It is similar to outlining all the important points on a paper. When creating heading tags, you should avoid using tags that won’t help the page structure. If possible, you can also use heading tags such as <em> and <strong>. The top heading must have the biggest font size. The lower heading must have a smaller font size.

Mascar Rooney is the author of this article on directory submission.

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