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Thomas Sabo is a name which has become synonymous with beautiful and highly fashionable jewellery, in particular Sterling silver products and charms. The products are known for their quality and for the incredible attention to the finest detail. With distinctive flair and originality, the brand is now an international designer label, standing out from the crowd with a refreshing collection.

The amazing brand is the brainchild of one man, and bears his name. Thomas Sabo was born in Austria in the mid 1960s, and has travelled extensively. In 1984, Sabo decided to set up his own company, inspired by his love of jewellery and interest in and perception of trends. The headquarters were based at Lauf an der Pegnitz in Bavaria. It was hardly surprising that the company expanded rapidly, with the quality of items produced, coupled with Sabo’s well known enthusiasm and passion. By the late 1980s Thomas Sabo was launched as a brand.

Susanne Kölbli became the company’s Creative Director in the early 1990s, and helped to further increase the appeal and enhance the design of thomas sabo charms products. Kölbli is a native of Heidelberg who studied graphic design before starting out on career as a freelance designer for jewellery companies and advertisement agencies. It was whilst freelancing that Susanne Kölbli was discovered and employed by Sabo. Since this time, Kölbli has been creating contemporary designs which have delighted the followers of fashion as well as others from all walks of life. Working primarily in Paris and Frankfurt, Susanne Kölbli is said to gain her inspiration in part through journeys to other countries, seeing the sights and learning of the different cultures. Like Thomas Sabo, Susanne Kölbli finds spending time with family and friends very important.

In 1994, on a business trip from Denmark to Hong Kong, Karin, the Danes, became acquainted with the stewardess, working for the Australian Airline, Brook Adcock, and later, they got married.They’ve heard Pandora gets very popular in Denmark, so they worked very hard to become the agent of the brand in Australia and New Zealand. At the beginning, they placed their shop in a garage in Sydney, and now their stores are of 4,000 square meters in all. Australia has become Pandora’ s third largest market in the world which exceeds the Netherlands. In 2008, the sales volumn in Australia took up 20% of the output, making Australia a managing model of thomas sabo jewellery .

The sucess of Australia’s business is also very important for Denmark, because in Adcock and his whole management team’s efforts, Australia soon became the model region in Pandora’s globel business. In 2005, Michael Mishevski, the chief executive of Showcase Jewellers made a sensible decision of bringing Pandora into his two hundred and forty stores. As a result, he witnessed Pandora’s growth and influence in Australian jewellery industry.

In less than five years, Pandora has grown into a brand of 700 stores in Australia. But its success is not because of the amount of its stores, and thomas sabo uk has changed the whole business. It has changed the mode of jewellery business and the way of product promotion, more importantly, it has changed people’s view of jewellery.