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In today’s world of cut throat competition and recession, increasing sales of the product is the biggest challenge companies face, and Sales Promotion is the most effective and common weapon used by the manufacturers. Sales Promotion can have different targets like wholesaler, retailer or even at times the end customer. Sales Promotion is commonly used with the following strategies:

·        Push Strategy
·        Pull Strategy
·        Mix Strategy

Sales Promotion is a medium through which producers attract customers attention towards a product, and to achieve this goal Sales Promotion uses ways like advertising and publicity. Sales Promotion plays the important role in speeding up the business process. Sales Promotion ideas should be designed keeping in mind the strategies used by the competitors. The producer or manufacturer should be well versed with the promotional tools that can give them successful results.

For successful Sales Promotion strategies the sales force and the manufacturers should have a proactive approach towards the changes made by competitor in offering the sales promotion, and for this,the , first hand and quick feedback on the proceedings of the market that the sales team provide is very important. A successful sales team uses creative and effective Sales Promotion techniques to grab the attention of the customers, some examples are:

·        Discounted Price
·        Premium Offer
·        Coupon
·        Free Trials
·        Demonstration

Successful Promotion strategy are always focused upon consumers, but they can also be aimed at wholesales and distributors as well. Sales Promotion can lead to great success in terms of sales for a product, but a misdirected campaign may hurt the brand in the market, and that can lead to huge financial loses.

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