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Community building has become an increasingly emerging marketing strategy in recent times. As the web becomes more social, businesses are interacting with one another as well as their prospective customers and clients on online platforms. This has contributed towards the rise of relationship-driven marketing.

Communities are excellent platforms for businesses and prospective customers to interact. Communities offer answers to each other’s questions, interesting content, opportunity to connect with compatible and like-minded people and communities also act like a direct communication line between businesses and their audiences.

Here are some ways businesses can encourage interaction in their online communities and promote more user participation:

Member Recognition
One of the most effective techniques to reach out to the audiences of your community is to recognize and reward individual community members. This is a great way to establish a deeper connection with your community and create a personal touch and a sense of ownership in the community. Moreover, when you recognize individual members, they feel empowered and are encouraged to make more contributions.

User to User Connections
When users create their own networks within a community, they are more likely to participate and share content. Therefore, focus on promoting user to user interactions, whether it is befriending someone, enabling users to vote for each other’s content or to comment on it etc. These types of functions will go a long way to enabling users to connect with one another and form their own networks. This, in turn, will encourage users to return.

Member Spotlights
Member spotlights are becoming increasingly popular on blogs and member communities. Member spotlights primarily comprise of recognizing members, whether through listing top blog contributors and commentators, or similar. Businesses often organize contests and giveaways in order to promote more interactions on their community.

Disclaimer :  Sabra Easterday is the owner and founder of MatchB2B.  Sabra is also a lawyer with a special interest in business issues and e-marketplaces.  Notwithstanding that Sabra Easterday is a lawyer, nothing in this article and no services of MatchB2B or its website are legal services and no attorney-client relationship exists between any reader of this article or user, customer or potential customer of MatchB2B, and MatchB2B, its website or Sabra Easterday.

Sabra Easterday is the founder and managing member of MatchB2B, an efficient B2B platform that invites international businesses to register and connect with compatible business partners. They can either hire online services or offer their sevrices to interested clients.