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Giving samples is a time-honoured tradition. One sees this practice in any kind of trade from a wheelbarrow to a supermarket in a fashionable mall. It is not as if this
free stuff is distributed generously. Free sampling is allowed selectively wherever a sample could well lead to a larger sale of the same product.
One goes to a sweet shop and scrutinises the array of colourful and tempting array of different kinds of eatables. The salesman immediately gives you a bit of each for you to taste knowing that a sale is certain and there is good prospect of enlarging the value of that sale. Some of this free stuff takes the form of gifts on special occasions. During Christmas, Navaratri and so on corporate heads receive large parcels of gift items and free stuff by mail from their suppliers, existing and aspiring. Apart from the usual sweets and other free food items and drinkables, samples of their new products often adapted to daily use are discreetly sent. Gifts of cars are made to film stars for endorsements to persuade admirers to buy the same brand.
Free samples are all fine for the receiver but not for the giver.